Will.I.M History with consumer technology Has been — let's just say “spotty.” The musician/entrepreneur loves gadgets, we can say for sure. For his latest trick, Black Eyed Peas is returning as LG's “experienced architect.” In conjunction with CES 2025.
What does this type of role include? Suggesting ideas for Bluetooth speakers and headphones, apparently. LG on Monday unveiled its first collaboration with the entertainer, Xboom by Will.i.am. Products in the line will be “professionally tuned by Will.i.am,” per LG.
At launch, the Xboom by Will.i.am line consists of three speakers — Xboom Bounce, Grab, and Stage 301 — along with a pair of Xboom Buds.
LG notes that “the product design is playfully compact and embodies Will.i.am's creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people like and developing technology for creatives.” , Will.i.am fundamentally inspires Xboom's product development, design and brand marketing
The products were showcased at CES in Las Vegas this week and are slated to hit the market sometime after 2025.