Whether we know it or not, most of us will be using artificial intelligence during the busy holiday shopping season.
Online holiday shopping The 2024 season reached a record $241.4 billion. According to Adobe Analytics, this was driven in part by generative AI-powered chatbots that boosted traffic to e-commerce sites.
According to the latest figures from Adobe Analytics, online spending between November 1 and December 31 grew nearly 9% year over year For 15 days of the shopping period, spending reached more than $4 billion a day, compared to 11 days in 2023.
For US e-commerce analytics, Adobe analyzes online commerce transactions, covering 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories.
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As part of its analysis, Adobe also obtains traffic from retail sites Generative AI-powered chatbotsWhen shoppers clicked on a link to a retail site, there was a 1,300% increase over the previous year On Cyber Monday, traffic increased 1,950% year over year due to these chatbots
According to the latest figures from Adobe Analytics, online spending between November 1 and December 31 grew nearly 9% year over year (via Javi Lopez/SOPA Images/Lightrocket Getty Images/Getty Images)
According to Adobe, this data underscores the value that such bots have as shopping assistants.
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In a recent Adobe survey of 5,000 US consumers, 70% of respondents who used generative AI for shopping said it enhanced their experience. According to the data, around 20% of the respondents are turning to such technology to find the best deals. Just under 20% use it to find specific items online and 15% use it for brand recommendations.
Adobe also found that shoppers are turning to mobile devices for shopping more than ever, with smartphones accounting for more than 54% of online purchases. Now nearly 80% of purchase, followed by payment transactions were made via a smartphone.
Adobe found that shoppers are turning to mobile devices for shopping more than ever, with smartphones accounting for more than 54% of online purchases. (Jakub Porzycki/NurPhoto via Getty Images/Getty Images)
Vivek Pandya, principal analyst at Adobe Digital Insights, said the season proved that “e-commerce is being reshaped by a consumer who now prefers to transact on smaller screens and is turning to generative AI-powered services to shop more efficiently.”
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Retailers are also “offering new services and experiences that capture the attention of consumers, many of whom are now Shopping online in different waysPandya said.