trillsA rival to TikTok is hoping to capitalize on the possibility of a TikTok ban in the US by pitching creators to move their content from the popular short-form video app. The company has now launched a website, SaveMyTikToks.comWhich promises to back up all your TikTok videos by uploading them to the trailer.
The site is powered by Customer Engagement Platform Amplify.aiwhich Triller's parent company, TrillerNet, acquired In 2021. The deal was primarily focused on helping trailer creators track and monetize their content, while helping brands and advertisers match creator content with consumers. Now, users can agree to Triller's terms and conditions and then click a “Connect TikTok Account” button to give Triller (via Amplify.ai) access to their videos, profile information, and more.
After doing so, the site will ask users for their email address to alert them when their posts are downloaded and saved. Users then need to set up a trailer account and wait for instructions on how to upload their saved content. The process takes a little more effort than the “click of a button” that the trailer promises on the new website.
A TikTok ban deadline of January 19 is approaching, after being Signed into law By President Biden in April 2024. The move then saw strong bipartisan support in the House and Senate over concerns about TikTok's Chinese roots; Its parent company is Beijing-based ByteDance. Lawmakers believe it presents a national security threat to US citizens.
However, a ban now seems less likely given incoming President Trump It recently asked the Supreme Court to put it on hold Because it would interfere with the president's ability to conduct the foreign policy of the United States. (Trump's court filing also notes that he has 14.7 million followers on TikTok, which has led him to reconsider the importance of the app as “a unique medium for freedom of expression, including substantive political speech.”)
Still, TikTok's creators regularly express concerns about how the ban will affect their ability to reach fans — and, ultimately, their ability to earn through creator rewards. Advertising revenue sharingand brand partnerships.
Currently, more than 543,000 videos are tagged with the hashtag “tiktokban,” for example, and “tiktokbanned” adds over 103,000 more. (Many more videos exist, but use less specific tags like “social media” or just “TikTok”) Creators are basically advising their followers to find them on more established apps like Instagram or YouTube – not Triller or Lemon8. , another ByteDance-owned app introduced in previous years Something as a backup plan in case of a TikTok ban.
Whether the trailer's pitch to the makers will work, of course, remains to be seen. Many creators want to move their audience to another platform where they are already active and have a following instead of adopting a new app entirely.
Thriller, which The IPO is scheduled for October 2024 after Three failed attemptsIts stock has declined in the weeks and months since and is currently trading at $2.50 It is involved in another case – this is for failure Pay a $35.5 million promissory note. (The company settled a major $28 million lawsuit Timbaland and Swizz Beatz in 2022)
The company has also recruited A former TikTok executive, Sean Kimto focus an overhaul of the app as its CEO in December 2024. Kim previously served as TikTok's head of product from 2019 to 2022, working on your feed, creator monetization, developer platform, third-party integrations, and more.
TikTok did not respond to a request for comment before publication.