We have weekly affiliate partnerships. We are compensated when you click on a link and make a purchase. Learn more!
2024 saw thousands of beauty product launches and hundreds of innovative hair, makeup and fragrance formulas that completely wowed. our Part of being on the trade team includes checking out any new items that come across our desk. It's a tough job but somebody has to do it!
Of the hundreds of items we've given a trial run, five have made a serious impact and earned themselves a permanent place on our vanities. trust we – Below are the products Keep reading to upgrade your beauty game with special 2024 best beauty launches.
“Perfecting a blowout at home seemed like an impossible task until I discovered the Aire 360. This magic hair tool makes every day of 2024 a great hair day. The three-in-one design features a standard blow dryer attachment, a Has a round dryer brush and two curling barrels that use air to style the hair. I think it's better than the Dyson (for half the price), and I don't go anywhere without it now.” — Mary Honkas, business writer
“This retractable gel eyeliner glides on easily and provides an intense payoff. It is creamy and comes in many fun shades. I'm torn between using cosmic and timeless shades to pop color on my waterline.” — Jasmine Washington, trade writer
“Perfect for on-the-go girls like me, Road Pocket Blush combines a creamy, natural-flush blush with small, easy-to-use packaging. It comes in six different shades that look great on all skin types. My personal favorite is Piggy, a baby pink that's just the right hint of pink that I can easily build up to add more color.” — Olivia Hanson, Business Writer
“A delicious jasmine-gardenia floral bomb with notes of vanilla and bubblegum, this is the most beautiful scent on earth —and I've tried many! Coveted by beauty insiders from the French-owned NYC fragrance house, it's as unique and intoxicating as the city it was born from. Expensive, but 100% worth it!” – Erica Ruddle, business writer
“Do you know how hard it is to get through a tube of lip gloss or any lip product for that matter? It's rare for me to develop any kind of dent, yet I've used up three tubes of this lip plumper because it's simply that Good Highlight Gloss lasts for hours and gives my lips a natural plumping effect that rivals professional injections—without needles or stinging.” — Mary Honkas, Business Writer