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From AI-powered gateways to nostalgia-fueled adventures, the UK's easiest and friendliest airport reveals five new travel trends that are helping to pave the way for holidays for the year ahead.
London Luton Airport (LLA) publishes its annual 2025 travel trends forecast, uncovering insights from a survey of 2,000 UK adults.1 About their evolving holiday habits.
Claire Armstrong, Head of Guest Experience at London Luton Airport said: “London Luton Airport is gearing up for an exciting 2025 and we're thrilled to see our departures boards show even more routes and destinations for passengers to choose from. It's clear from our daily conversations with passengers that for many people, travel is much more than a chance to see a new place. More. It's an opportunity to connect with new cultures, broaden perspectives, and enrich your life in many ways. Be it family reunions, sports and fitness enthusiasts looking for new personal challenges Whether running, or scene seekers traveling to iconic TV and movie locations, we will work hard to provide them with a warm welcome and an easy and friendly passenger experience to start their journey in 2025.”
London Luton Airport 2025 UK Travel Trends:
- Don't Look Back – Go Around: Like the Gallaghers, 2025 is about reconnecting with family and hitting the road, rediscovering bonds, making new memories and having the time of your lives together. A third (33%) take a family-focused trip at least once a year, with a fifth (21%) planning a trip to visit a long-lost relative.
- Flurox: Inspired by the global competition, a fifth (20%) plan to travel abroad this year for a fitness competition, which will turn travel destinations into endurance arenas in search of sporting glory. Motivated by competition, a quarter (25%) say the prospect of competing abroad makes them more keen to participate.
- Actual Roaming: In a move toward real connection and cultural immersion, travelers are saying goodbye to Wi-Fi, ditching data roaming and taking a digital detox abroad (59%). 44% felt digital detoxing increased relaxation, allowed them to be in the moment (41%), which led to more meaningful experiences (32%) and personal interactions (27%).
- Finding Scenes: It's more than just visiting film sets and locations; Movie buffs are diving into the nostalgia of much-loved cult classics and old-school favorites and heading to their favorite destinations on screen. Almost half (49%) want to go on vacation where they can revisit places from their favorite childhood movies, with 58% citing nostalgia as a key motivator when choosing their travel destinations.
- AI-Tinary: AI tools are poised to revolutionize spontaneous travel in 2025, with more than half (54%) admitting that AI improves their travel planning experience. By making last-minute itineraries effortless, AI will power travel itineraries, as 37% plan to use it for last-minute travel recommendations.
Don't Look Back – Go Around: Reuniting with family through meaningful adventures
Reconnecting with family is always rewarding, and if the Gallaghers can do it, there's no excuse not to pursue the case. In 2025, one in five holidaymakers (21%) plan to travel to visit long-lost relatives, while 74% say they are open to traveling with extended family for a bonding experience.
Seven in 10 (71%) believe that shared vacations and travel experiences can improve or even heal relationships, and 67% admit that it's a meaningful way to reconnect even after years apart, vacations are just the destination. not about In search of unforgettable shared memories, more than half (55%) of travelers now prioritize family reunions over solo trips – family adventures are back. Whether it's a road trip to explore cultural roots (70%) or a trip to celebrate a special occasion (80%), these trips are about rediscovering the bonds that bind.
Flurox: For endurance athletes, the world is their field
A new wave of fitness-driven travelers will take to the skies in 2025, with more than a quarter (26%) planning to travel for fitness competitions three times this year. Mixing a love of sports with adventure, 24% are traveling to locations they wouldn't otherwise consider visiting, and one in three (34%) are going abroad to meet new people with similar sporting interests. These endurance enthusiasts are redefining what 'vacation' means.
From football (49%) and rugby (20%) matches, to marathons (35%), triathlons (17%), and Hyrox competitions (9%), a quarter (25%) of respondents said the prospect of competing abroad would make them Interested in participating more. For these modern gladiators, each destination becomes an arena of endurance—a chance to push limits, embrace resilience, and combine overseas travel with tests of grit and determination. With connections to more than 130 destinations across Europe, the Middle East and Africa, London Luton Airport is ready to take on international fitness enthusiasts.
Actual Roaming: Disconnect to reconnect with cultural immersion
Travelers are saying goodbye to Wi-Fi and hello to true cultural connection and immersion in 2025, with nearly three in five (59%) planning to limit phone use while on vacation. Spending an average of less than two and a half (2.6) hours on their devices per day, these 'Real Roamers' are embracing the joy of being truly present.
Gone are the days of scrolling through restaurant reviews, with 56% enjoying the prospect of discovering places to eat organically, letting curiosity guide their journey. Holidaymakers prioritize living in the moment (41%); 44% feel more comfortable being disconnected and 48% are determined not to let social media distract them from immersing themselves in their cultural experience.
Now is the time to swap FaceTime for face-to-face and savor every sight and sound by rediscovering the art of immersive travel.
Finding Scenes: Nostalgia rolls in
With blockbuster remakes and much-anticipated sequels, such as Karate Kid: Legends or Jurassic World Rebirth, set to hit screens in 2025, film fans want to relive the magic of old-school movies in real time – nearly half (49%) want to relive their favorite childhood films. And 39% are looking to embark on a classic movie-inspired journey. It's more than just seeing iconic film sets; It is a gateway to timeless locations and an opportunity to visit places that have become cultural touchstones
Romantic destinations in Italy (42%) and France (31%) where travelers can relive the romance of Romeo and Juliet at the Moulin Rouge in Paris or Faire Verona top the list of destinations where travelers have been inspired by cinematic wonders.
However, it's not just films driving destination choice in 2025, people are chasing TV nostalgia, with two in five (40%) box-set enthusiasts planning their holiday destinations around the much-loved TV series. Northern Ireland is gaining traction, with a quarter (25%) of respondents wanting to visit after watching the much-loved comedy Derry Girls, and Croatia has a Game of Thrones getaway for 25% of travelers.
AI-Tinary: AI takes the guess work out of spontaneous travel
For tech-savvy travelers, last-minute getaways just got easier, with more than half (54%) of holidaymakers now using AI-powered tools to plan trips. Travelers are saving time (35%), getting inspiration for destinations (27%), and finding the best value for their travel desires (26%) all delivered instantly through the power of AI.
Whether you're looking for a quick weekend adventure or a spontaneous escape, travelers are using AI to discover destinations they might not have otherwise considered (58%), and for last-minute local travel recommendations (37%).
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