A CES 2025TCL briefly introduced its new display PlaycubeA portable projector with a unique “Magic Cube” design. This compact device consists of two rectangular sections, one of which twists to adjust the direction of projection, providing flexibility for various viewing setups. Its rechargeable battery and small form factor suggest a focus on portability and convenience.
While TCL has provided minimal details about the PlayCube, it likely follows the trend of its previous projector, the TCL A1, which launched in November 2024. Price of A1 $499characteristics 1080p Resolution, 360 Lumen brightness, and image size from 45 to 120 inches. It also integrates Google TV, a feature that may appear on the Playcube
Playcube's market position remains unclear without specifics on resolution, brightness, or price. However, TCL's history of competitive pricing suggests it can target budget-conscious consumers.
The portable projector market has notable competitors such as the Samsung Freestyle (second generation), priced at $599 at the time of sale, and the ultra-portable Anker Nebula Capsule II, a Coke-can-sized projector priced at $579.99.
TCL's entry into the projector segment is recent, yet promising, as it seeks to carve out a niche in portable entertainment. Full specifications, pricing and availability for the PlayCube are expected soon, potentially during CES 2025. Industry watchers are eager to see if TCL's innovative design can disrupt the crowded portable projector market.
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