A CES 2025, BMW The new BMW unveiled its next-generation driving and user experience by showcasing the near-production version of iDrive. The centerpiece of this innovation is , a groundbreaking head-up display that provides customizable, driver-focused information across the width of the windshield. driven by the system BMW Operating System Xa sophisticated, Android based software Designed to integrate physical and digital controls debuting on BMW models starting in late 2025.
D BMW Panoramic Vision Projects critical driving data directly into the driver's line of sight, allowing passengers to view personalized content. This is complementary BMW 3D head-up displaywhich integrates navigation and driving assistance features for an integrated display experience The system includes a central display with advanced touch controls, a multi-function steering wheel with haptic feedback and a “sham-tech” system to reduce distractions.
BMW Operating System X enhances personalization and usability. Drivers can customize display content, control ambient lighting and upload personal photos. The system also integrates a next-level BMW Intelligent Personal Assistant, using large language models to understand natural commands and provide proactive suggestions based on user behavior. Compatibility with third-party apps ensures a dynamic, evolving infotainment ecosystem
The user-centered design emphasizes intuitive operation and ergonomic optimization, adhering to BMW's philosophy of “hands on the wheel, eyes on the road”. The system balances touch, voice and physical controls to provide an immersive driving experience.
BMW also introduces new soundscapes through HyperSonX, creating emotional connections with adaptive driving sounds. Together, these innovations redefine in-car interaction, blending advanced technology with customer-focused design.
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