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Together, Thales and Emirates celebrate the entry into service of the airline's first A350-900 aircraft with a flight from Dubai to Edinburgh (Scotland) on January 3, 2025. The aircraft is equipped with Thales' state-of-the-art AVANT Up inflight entertainment system. Ushering in a new era of inflight entertainment, Emirates has introduced the next generation of the 'ICE' IFE system on the A350 featuring a suite of breakthrough innovations enabled by Thales technology designed to enhance the flying experience. The system has over 30 new features with more to come in the coming months.
Thales' 4K QLED HDR displays deliver a cinematic experience with the best picture quality on any aircraft and ultra-responsive touchscreens for seamless navigation across the vast catalog of 'ice' entertainment. The display has two Bluetooth connections for passengers to connect multiple devices and built-in Wi-Fi. The system is equipped with Thales' award-winning power management solution that supports up to 60W of in-screen charging capacity, ensuring passengers reach their destination fully charged.
“Thals is honored to celebrate the airline's first A350 flight with Emirates. We are excited for Emirates passengers to experience the next generation of in-flight entertainment on ice powered by AVANT Up,” said Nils Steenstrup, Chief Executive Officer, Thales Inflight Experience. “We are proud to partner with Emirates in their mission. Together, we accelerate the future of IFE to continually elevate the standard of the inflight experience.”
A unique passenger experience in every seat
AVANT Up offers a wide range of digital services and applications that enable Emirates to uniquely configure and continuously improve onboard services to create a personalized experience for every passenger. Passengers will be able to login to seats, save preferences and view their favourites. The IFE system will be able to curate recommendations based on viewing history, personalized connection gate information and more.
Emirates flies first on the A350
Passengers traveling on the new A350 aircraft will enjoy industry-first event-based live TV featuring “happening now” content such as sports, news and special events. The system also features a unique digital video recording capability that redefines entertainment in the sky. Beyond live TV, passengers will be able to get hooked on Ice Moments, a new way to enjoy content in a short video format. Using Emirates' 'Eyes' user interface, passengers can access smart search engines, a navigation bar with play controls and settings, and a unique pictorial user interface (UI) for kids.
Accessible travel for all
Together, Emirates and Thales introduce an award-winning UI for passengers in need of check-in assistance. The UI supports audio-cue navigation assistance, voice metadata feedback, touch and swipe gesture controls, and a large selection of audio-narrative content to create a more inclusive and accessible travel experience for all.
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