The Provincial Tourism Authority of Bali announced their target of 6.5 million foreign tourists for 2025.
2024 was a record-breaking year for Bali, as the province welcomed more than 6.3 million international travelers, half of Indonesia's national total of 12 million.
Bali Provincial Tourism Office chief Tizok Bagus Pemayun made the report to the media, although it did not include figures for the last two days of 2024.
That's outside conservative forecasts of about 5.5 to 6 million international arrivals for last year.
According to Pemayun: “The most important thing is not only that, but what we expect is that foreign tourists stay longer, spend more money and respect the local culture and society.”
Things to consider in 2025
For this year, the main focus of the Bali tourism sector is to promote both culturally respectful and sustainable tourism and encourage tourists to stay longer and spend more.
This is already happening, slowly and steadily increasing the average length of stay of foreign tourists in Bali.
From November 2024, the average length of stay of foreign guests at starred hotels was 3.01 nights, up from 2.99 nights in October 2024.
The room occupancy rate among starred hotels was 59.69 percent in November 2024, slightly lower than in October, at 64.37 percent, but still higher than in November 2023.
According to Kadek Agus Wirawan, acting head of the Bali Central Statistics Agency: “Australia remains Bali's main tourism market, while the Chinese market has recovered significantly after being affected by the Covid-19 pandemic.”
In November 2024 alone, foreign tourist visits to Bali reached 72,900, with Australian tourists contributing 24 percent of all international arrivals, with 118,182 visits in particular.
India followed with 9.76 percent with 46,150 visits and China with 5.75 percent or 27,183 visits.
Weerawan explained that Bali must continue to diversify its traveler population this year, with the destination being promoted with tourism nationalities.
He commented: “In addition to maintaining the Australian market and optimizing China's potential, the government and tourism players need to strengthen promotion in other countries such as South Korea and India.”
Domestic travel will also play a huge role for Bali in 2025, although Java remains the most in-demand island for local tourists.