A CES 2025 in las vegas, AfilaA joint venture between Sony and Hondademonstrated a near-production version of its first electric car, Afila d. This mid-size liftback promises advanced technology, a luxurious interior and a strong focus on connectivity and entertainment. We were there in person to check it out!
Features and design
The Afeela 1 measures 4,915 mm in length, slightly shorter than its competitors lucid air, But its design emphasizes interior space with a generous wheelbase. Inside, the cabin has a futuristic layout with durable materials and a panoramic dashboard screen. A yoke-style steering wheel enhances the view of the displays.
Speaking of panels, there are many possibilities such as dragging the window from one side to the other:
And the screen makes it easy to navigate when planning a route:
Entertainment and comfort are central to the design, with Sony's 360 Spatial Sound Technologies Uses noise-canceling technology to provide immersive audio and a quiet ride.
The sound system really blew us away, the quality was fantastic and something you would definitely expect from a car with such a hefty price tag.
Interior of Afeela 1 signature. The Origin variant does not bring a screen for passengers.
As we can see in the promotional video, it is possible to communicate with the outside world through messages, something that can be easily configured using your phone:
The car is available in three different colours-Calm White, Tidal Grey And The core is black. The Origin version is only available later, while the Signature variant can be saved in any color available:
Aphela 1 is a calm white
Affela 1 tide grey
Afela 1 core is black
And for the interior, the brand offers two possibilities, either the black or gray:
Black interior
Gray interior.
Among the features mentioned on the official website, the following are highlighted:
- AFEELA Intelligent Drive (Level 2+ ADAS)
- Afila Personal Agent
- Media bar (external information display)
- Immersive 3D maps
- Immersive entertainment selection
- Customizable themes
- Spatial sound system
- 5G connection
For the signature versionWe have some great extras:
- 21 inch alloy wheels
- Rear Entertainment System (two 12.9 inch screens)
- Center camera monitoring system and home link
- USB-C and HDMI ports (charging, music and video output available) inside the console box and on the back of the console
The Origin version lacks the last three mentioned above, getting 19-inch alloy wheels instead of 21-inch ones.
Regarding the trunk, it offers a power over 27.0 cubic feetEven with the rear seats in place, this makes it ideal for a variety of needs. A convenient kick sensor under the car enables hands-free access, making it possible to open the trunk even when your hands are full.
performance
Afila 1 features A dual motor all-wheel-drive systemWith every motor production 241 horsepower for its combined output 482 hp. It is equipped with a 91 kWh lithium-ion battery That provides one The estimated EPA range is up to 483 km (300 mi).. Charging capabilities include DC fast charging at 150 kW and a NACS-style charge port for compatibility with various networks.
Driver assistance and technology
Vehicles included Afila Intelligent Drive system, which uses 40 cameras and sensors for enhanced driver assistance:
Initially, it offers Level 2+ semi-automation, capable of operating on highways and urban roads, requiring driver supervision. A level 3 autonomy update is planned for the future.
Afeela 1 emphasizes digital integration, including a suite of in-car applications and content, accessible via individual displays for each passenger. It supports an open ecosystem for developers, enabling the creation of apps and services made for cars, mirroring the mobile phone app store model.
Price and Availability
Afeela 1 will be available in two trims:
- Afila 1 root: its price $89,900, It will start in 2027.
- Afila 1 signature: starting from $102,900This model will begin deliveries in mid-2026.
Both trims are included Three year subscription In features like an AI-powered personal assistant and semi-automated driver-assistance system. You can already reserve yours Click here. As of today, the brand charges a $200 reservation fee.
Production and future plans
Honda says it will build the Afeela 1 at its plant in Ohio, with a planned 2026 launch in North America and Europe. Afeela looks to expand its lineup with an SUV and a compact model later in the decade.
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