In line with its one-company strategy, A&K Travel Group (AKTG), parent company of Abercrombie & Kent (A&K) and Crystal, has announced two new appointments that reflect its commitment to growing trade within the Asia-Pacific region.
The company has appointed Susan Haberle as vice-president of sales for Australia and New Zealand (AU/NZ) and Tony Archbold as vice-president of sales for Asia.
Both Haberle and Archbold will oversee the A&K and Crystal brands within their respective regions.
At the same time, A&K Travel Group welcomes Sada Memick to the newly created role of Sales and Reservation Center APAC for AKTG brands, following the announcement of Anne-Marie Chapman's promotion to Global Vice-President of Education, Sales and Service. .
Memic joins the firm with extensive experience in both the travel sector and luxury property markets, specializing in exceptional channel engagement and service excellence.
These strategic appointments are part of a larger strategy to strengthen AKTG's market presence in the APAC region and come at an important time for the company, as it embarks on an exciting period of transformation, including a major brand refresh and significant investment in product development.
AKTG is poised to offer an even more attractive and diverse range of luxury travel experiences, ensuring that both A&K and Crystal remain at the forefront of luxury travel.
The renewed focus and energy is aimed at strengthening AKTG's commitment to its trade partners across the Asia-Pacific (APAC) region, setting the company up for further growth across both brands, including the expansion of the on-road trade sales team that will represent Both A&K and Crystal.
Meet new executives
Susan Haberle, a seasoned industry leader with a strong track record of success, brings with her a wealth of expertise in luxury travel.
His deep understanding of the market will be instrumental in advancing AKTG's goals in AU/NZ
Tony Archbold, a seasoned sales professional with extensive knowledge and experience in Asian markets across industry sectors, will lead the sales strategy in Asia while working closely with Yvonne Lahr, Asia Director of Sales at A&K and Crystal.
Debra Fox, AKTG Managing Director for Australia, as well as A&K and Crystal Executive Vice-President for Asia-Pacific Sales commented: “We are delighted to congratulate Haberle and Archbold on their new roles within AKTG. This is an incredible time for us. With Susan and Tony leading our sales teams in AU/NZ and Asia, we are confident that we will continue to lead the way in the region's luxury travel market.”