Although the Bali Tourism Board is keen to promote inclusion, it remains steadfast in rejecting the development of halal tourism labeling and registration in the province.
The Bali provincial government has confirmed that, following decisions taken in November 2024, it will reject the development of halal tourism in the province.
Bali has a strong cultural identity as a Hindu-majority province and has struggled over the years with the sensitivity of promoting inclusive tourism while maintaining the traditional values of the Balinese Hindu faith in Indonesia, which is predominantly Muslim.
Bali Tourism Board Chairman Ida Bagus Agung Partha Adnana announced: “The Deputy Minister of Tourism has said that discussions on halal tourism in Bali have been concluded. There is no plan or policy that identifies Bali as a halal tourism destination.”
Upon reflection, Adnana wants to continue promoting Bali culture-based tourism and attractions that focus on indigenous Balinese culture.
As he puts it: “While respecting the diversity of tourism needs, including Muslim tourism, Bali offers only Muslim-friendly services without sacrificing the island's cultural identity.”
His statement reflects the sentiments of most Balinese communities who feel that mandatory halal certification imposed by the government on all tourist attractions and places in Bali will compromise their cultural practices and cultural identity.
Adniyana added: “Bali will continue to be a world-class destination that emphasizes the beauty of culture without compromising on tradition and character.”
Unnecessary in Bali
For his part, Indonesia's Deputy Tourism Minister Ni Luk Puspa agreed that Bali should not bring a mandatory halal tourism certificate.
At an event held last November, Puspa said: “It is right that local wisdom and Balinese cultural richness must be maintained together to be attractive to tourists. Making Bali a sustainable and inclusive shared home for all groups.
Sensitization with a healthy respect for local culture will be a key theme in Bali this year and beyond, as officials plan to do more to promote various cultural events in the province.