Social network and X competitor Bluesky's massive growth slowed in December in the US. 9+ million in September In response to 20 million users in november
Slowdown based on analysis of web traffic and daily active users of mobile apps by analytics firm similar webThat saw the bluesky grow by less than 10% month-on-month in December 2024, compared to a 189% increase in November.
Daily active users of the Bluesky mobile app in the U.S. also grew 12% in December, compared to a 284% increase in November, the company says.
As of the time of writing, Bluesky has 26.44 million users Total and other X features have started to take over, Like trends matter.
The social network benefited from a late last year User exit from xFormerly Twitter, following the results of the US presidential election in November. As Elon Musk became more closely allied with incoming President Donald Trump and used X for Trump's campaign, X users unhappy with the app's latest direction moved to Bluesky in search of greener (or perhaps bluer?) pastures.
The move sent Bluesky's app to the top of the US App Store charts in November, where it remained at No. 1 overall from Nov. 13 to Nov. 21, 2024, according to data from provider App Intelligence. Appfigures.
As a result, Bluesky began to attract more attention among them mainstreamas A host of Hollywood celebritiesMusicians, writers, and journalist Joined the social network in November.
Now, data indicates that the big bluesky bump is over and growth is starting to normalize.
To be clear, Bluesky is still growing. Bluesky grew faster in the US than another X competitor, Instagram Threads, in December, according to SimilarWeb. During that month, Bluesky's desktop and mobile web visits in the US rose 9.6% month-over-month, while visits to Threads.net fell 1.6%. (We should note that when Meta acquired Threads.com domain in September, It keeps redirecting to Threads.net).
Globally, Bluesky's app website visits grew a comparable 9.5% in December 2024, driven by US growth. That's ahead of Thread's 5.7% and X's 2.4% growth, similar web data shows.
Bluesky's larger audience means the app is now facing growing pains with users protest The problem with over-moderation policy Bots are joining the platformand other actions from bad actors such as username squatting and impersonation, which The company tried to cope In a recent app update.
Despite December's slowdown, Bluesky still had massive 2024 overall, with 930% year-over-year growth worldwide, again based on website visits, and 30,564% two-year growth.