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The Fanatics announced Friday that it has partnered with 15 Los Angeles-based sports teams and professional leagues to issue #LAStrong merchandise. Fires destroy the area.
there is a fire About 30,000 acres burned and destroyed more than 10,000 buildings, leaving many homeless.
At least 10 people died.
Among the teams included in the merchandise are the Dodgers and Angels, Chargers and Rams, Lakers and Clippers and Kings and Ducks, as well as both MLS teams – the Galaxy and LAFC – and USC.
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Fanatics has partnered with Los Angeles area sports teams to donate money through #LAStong apparel. (Fanatics/Fox News)
“It breaks my heart as we all watch the horrific events continue to unfold across Los Angeles and completely destroy the lives of so many,” Fanatics CEO Michael Rubin wrote in a statement.
Phone numbers Los Angeles-area residents need and how you can help
“There are so many people I consider family, including our employees, who have been directly impacted, and our organization is rallying together to try to make a real impact as quickly as possible. Today, we're proud to team up with the LA sports community for a new To launch the 'LA Strong' merchandise collection.”
A plume of smoke rises as a brush fire burns in Pacific Palisades, Calif., on January 7, 2025. (David Swanson/AFP via Getty Images/Getty Images)
Rubin added that 100% of the profits will be donated by Fanatics, the league and sports organizations to the LA Fire Department Foundation and the American Red Cross “as they continue their heroic work to help as many people as possible.”
“What's happening is absolutely sickening, and it's our responsibility to use our platform in any way we can … and we're working around the clock to find ways to provide additional relief efforts in LA. #LAStong.”
Several sporting events in the area were affected. Both the Kings and Lakers games were postponed, as well as Monday night's NFL playoff game Vikings and Rams Relocated to Arizona.
A firefighting plane went down on Palisades Fir in Pacific Palisades on Tuesday, Jan. 7. (Brian van der Brugge/Los Angeles Times via Getty Images/Getty Images)
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On Friday, it was announced the Rose Bowl Half-Marathon and 5K would also be postponed.
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