Flipkart has hired Kabir Biswas, co-founder of Indian delivery startup Dunzo, as the Walmart-owned e-commerce group rapidly expands its e-commerce business in the world's most populous country.
Biswas will lead Flipkart's rapid commerce business, which is called Flipkart MinutesA source familiar with the situation told TechCrunch. The move comes after Flipkart got involved with Trust A potential acquisition of a startup that stalled last yearTechCrunch first reported.
The talks collapsed due to complications in Dunzo's ownership structure, which counts Reliance Retail as its biggest backer. Reliance has since canceled Danzo in the quarter.
The quick-trade model — delivering items to customers within 10 to 15 minutes — hasn't worked in much of the world, but it's finding increasing success in India, where a range of retailers and internet companies, from food delivery giant Swiggy to online cosmetics platform Nykaa, are Building their supply chain ecosystem Accommodating for expedited delivery.
Zomato-owned BlinkIt, Swiggy-owned Instamart and Nexus-backed Zepto currently lead India's fast commerce market, but that hasn't stopped other big players from joining the race. Flipkart launched Minutes last year. the amazon Start piloting its rapid commerce offering In the country last month.
This is a developing story. More to follow…