Japanese global hotel operator Hotel Okura Co, Ltd has announced the conclusion of a new management agreement with Thailand's leading integrated lifestyle real estate group Asset World Corporation (AWC).
Signed last December 19, the deal paves the way for two new hotels: the Okura Resort in Chiang Mai's historic city of Chiang Mai and the Okura Prestige Sukhumvit Bangkok in Bangkok's trendy Thonglor district. Hotels and Spas
Both properties are slated to open in 2028, expanding Hotel Okura's Thailand portfolio to seven hotels and adding more than 400 rooms to Okura Nikko Hotels' portfolio in the country.
Hotel Okura President Toshihiro Ogita said: “We are delighted to reach another milestone with AWC with the development of a new project in Thailand, building on the success of The Okura Prestige Bangkok. We are particularly excited to bring the Okura brand to Chiang Mai and Northern Thailand for the first time. Our commitment to providing world-class hospitality is unwavering, blending the elegance of Japanese culture with local charm. Our global network of high-quality international hotels seamlessly blends the exquisite beauty and sophistication of Japanese culture with convenience and functionality. This additional collaboration with AWC will surely provide exceptional experience and excellent service to Thai guests and tourists around the world.”
The two hotels will operate as part of a larger framework agreement with AWC signed in May 2024 aimed at expanding Hotel Okura's business in Thailand.
By their planned opening in 2028, Okura Nikko Hotels expects to operate seven hotels and approximately 2,000 rooms in Thailand.
Under the long-term partnership with AWC, Hotel Okura will continue to develop hotels aimed at welcoming Thailand residents and foreign visitors.
These two companies aim to contribute to the further development of Thailand's tourism industry, providing original unique experiences in the spirit of Japanese hospitality.
A strong partnership
Hotel Okura's relationship with AWC has grown stronger since opening The Okura Prestige Bangkok in 2012.
Their latest joint venture is Okura Cruises, a Chao Phraya River dinner cruise ship that launched last December 20th.
Located in Thailand's second largest city, Okura Resort Chiang Mai will be the first Okura-branded hotel in northern Thailand.
On the other hand, the Okura Prestige Sukhumvit Bangkok hotel and spa will offer Japanese-style wellness services and long-term stays in Bangkok's Thonglor district, home to many Japanese expatriates and other foreign residents.
Both hotels will blend Japanese hospitality with local culture, aiming to create luxurious and sustainable experiences, and in line with the rise of health-conscious travel, both properties will focus on wellness.