post Jumeirah Ground has announced a new global collaboration with Wellbeing First appeared on TD (Travel Daily Media) Travel Daily Media.
Jumeirah has announced a new global collaboration with Ground Wellbeing, an Irish skincare brand recognized for its commitment to natural ingredients and sustainable wellness.
Ground Wellbeing will be rolled out across Jumeirah's global portfolio, initially in February 2025 at the Peak Fitness Club and Spa at Jumeirah Carlton Towers in London, followed by the expected 2025 opening of Jumeirah Marsa Al Arab, Dubai, before being rolled out more widely in Europe, the Middle East and Asia.
Guests at Jumeirah will be able to experience a range of Ground's signature body and skincare rituals, Jumeirah Carlton Towers is the first hotel in the world to offer the Biome Facial, designed to soothe and support the skin's microbiome, for sensitive skin. Made with care. undergoing chemotherapy. Also exclusive to Jumeirah Carlton Towers for the first six months will be The Jet Lag Ritual, designed to nourish, restore and balance the body's natural circadian rhythm while providing a deeply relaxing experience.
Created by Paigeen Crowley, Ireland's Lush Landscape aims to encourage people to slow down and connect inward to achieve longevity through purposeful self-care, grounding treatments focusing on holistic wellness, menopause, gut health, sleep, burnout and cancer care. , offers transformative wellness experiences with a purpose. Not only is Ground 100% vegan and animal cruelty free, but their oils and balms are made using natural ingredients, free of harmful chemicals and toxins. Each product is formulated with natural, ethically sourced ingredients for a holistic approach to skin care, focusing on centuries-old botanical wisdom combined with cutting-edge skincare technology.
Speaking about the partnership, Niamh O'Connell, Vice President of Wellbeing Jumeirah commented, “We are excited to collaborate with Ground Wellbeing to bring a new dimension to our wellness offerings. At Jumeirah, we believe in the importance of utilizing natural ingredients that not only nourish the body but also promote longevity and wellness. Together with the grounds, we are creating experiences that enrich the lives of our guests, supporting a balanced and healthy mind and body.”
“We are thrilled to be partnering with such a prestigious brand,” added Peggyn Crowley, Founder of Ground Wellbeing. “This collaboration allows us to introduce Irish skincare and body wellness philosophies to an international audience while providing guests with an indulgent, rejuvenating experience that aligns with their values of meaningful wellness and sustainability.”
There are 12 ground wellbeing treatments available at Jumeirah Carlton Towers, highlights of which include:
Skin Biome Facial – 60/90 minutes
Designed to strengthen barrier strength and skin longevity by respecting the skin's natural ecosystem and supercharging the microbiome. The Biome Facial uses probiotic-rich plant nutrition, lymphatic drainage and therapeutic massage techniques to calm inflammation, strengthen the skin barrier and promote long-term healthy skin. Cooling therapy further recharges the skin, balancing and soothing it. The 90-minute ritual deepens the experience by addressing areas where stress, often the root cause of gut and skin imbalances, may be lingering. A mindful massage of the abdomen, diaphragm and décolleté is included, encouraging harmony between digestion, breathing and skin function.
Jet Lag Ritual – 90 minutes
Whether arriving at the start of a busy day or ending after a long journey, our dedicated jet lag massage ritual is designed to align the body's rhythms and restore energy and balance.
Evening/Night: Deep sleep
Soothe the effects of long-distance travel and physical fatigue with a deeply relaxing massage ritual designed to reduce insomnia and calm an overactive mind. Flowing, mindful movement and acupressure techniques combined with guided breath work encourage the body to release tension and surrender to a state of deep relaxation. This full-body evening routine invites a restful sleep, helping you drift off into a restorative sleep.
Morning/afternoon: Awake and balance
Ideal for those in need of a rejuvenating boost, this uplifting ritual focuses on restoring balance between mind and body. Begin with an invigoratingly scented full-body scrub to stimulate circulation and awaken the senses, followed by a restorative upper-body massage focusing on the abdomen, back, shoulders and neck to promote healthy circulation and energy. By stimulating lymphatic flow and nourishing the digestive organs, this ritual works to bring the mind and body to a grounded, balanced state. Each ritual is tailored to meet the unique needs of travelers, helping mind and body adapt smoothly, regardless of the hour.
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