A CES 2025 in Las VegasPanasonic has unveiled its upcoming digital assistant, Umi, which offers families a personalized, AI-powered wellness coach. Created in partnership with AnthropicUmi uses Claude AI model To help families “care, coordinate and connect” with each other, the agency said.
More specifically, it involves an AI assistant that helps families create goals, such as spending more time together or being more active, through an interactive interface that allows users to voice chat with Umi.
In a demo of Umi during the company's CES keynote on Tuesday, Umi was available in a mobile app where families can have group chats with the AI, as well as set goals, create routines, manage tasks and more.
The app could also be useful for caregivers of aging parents who want to keep up with how older adults in their family are doing, even if they're not always physically together, Panasonic noted. (The company is working with AARP on this aspect of the Umi platform.)
AI Coach, which is slated to launch in the US in 2025, will integrate with a community of additional experts who will help people develop healthy habits and create wellness routines. Panasonic is working with other wellness-focused partners including Aaptiv, Precision Nutrition, SleepScore Labs, Addition Wealth, BlueApron, Calm and more. These brands, part of Panasonic Well's Partner Collective, will work with Umi and other future Panasonic Well businesses, the company said.
Meanwhile, the partnership between Anthropic and Panasonic not only provides access to Claude AI for use in Panasonic's consumer products, it also brings Claude into Panasonic's workforce. The company said it will integrate Claude as a “strategic asset” with a focus on improving results in areas such as customer service, sales, marketing and coding.