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As a resident of Los Angeles, my heart breaks for those affected by these terrible wildfires. The destruction is devastating and the damage immeasurable. I am so thankful for the firefighters and first responders who continue to work tirelessly to protect our community.
While this tragedy is still very much unfolding in real time, I wanted to shine a spotlight on the fashion and beauty brands that are supporting wildfire recovery efforts. By purchasing any of the following products, you will directly support disaster relief. Keep scrolling to find out other ways you can help during this crisis.
Little Words Project Resilience Bracelet
The Little Words Project is donating 100% of the proceeds from the sale of this resilience bracelet Wildfire Recovery Fund By California Community Foundation. I love the message of resilience — our community is strong, and we will recover and rebuild in time.
Fake eyeliner in wire
Tarte is donating 100% of net proceeds from sales tarte.com From January 8 to 11 t0 World Central Kitchen To support wildfire relief efforts. In addition, the beauty brand is contributing $250,000 to the same organization to help with wildfire relief efforts and provide self-care kits to evacuation shelters.
As someone who hasn't slept well all week, Tarte's Fake Awake Eyeliner is a saving grace. Apply this eye highlighter to your waterline to instantly brighten your eyes!
Pura Vida Los Angeles Fire Disaster Relief Bracelet
Jewelry brand Pura Vida is donating 100% of net profits from the sale of this Los Angeles Fires Disaster Relief Bracelet Direct relief To provide resources to wildfire-affected communities in California. This waterproof braided bracelet is a simple everyday staple.
BK Beauty Flawless Face Brush Trio
BK Beauty is donating 100% of net proceeds from sales bkbeauty.com From January 9 to January 11 California Community Foundation To help those affected by the fire.
This brush kit contains three BK Beauty bestsellers: 101 Contoured Foundation, 109 Mini Contoured Foundation and A506 Concealer. Brighten up your glam with this makeup brush!
Francis Valentine Canvas Easy Heart Tote
Just in time for Valentine's Day, spread some love with this heart print tote! Francis Valentine is donating 100% of the proceeds from the sale of this bag to LA Wildfire Relief and Rescue.
How to help
Consider donating to: