The Tourism Authority of Thailand (TAT) participated in this year's Harbin Ice and Snow Festival with a photo exhibition and cultural showcase. Look! China: China Ice and Snow Tourism Overseas Promotion Season 2025.
Commemorating the long-standing friendship between Thailand and China, the event officially opened yesterday, January 5th, and will continue until Wednesday, January 8th.
In his opening remarks at the launch, TAT Governor Thapani Kiatphaibul said: “The photo exhibition and cultural performance portray Thailand's attractions and serve as a bridge to inspire Chinese travelers, who are integral to our goal of welcoming 39 million international tourists by 2025.”
TAT's involvement in the Harbin Ice and Snow Festival, which attracts around 40,000 visitors a day, strengthens Thai-China cultural ties and encourages high-spending Chinese tourists to visit Thailand.
Bringing sunny Thai charm to winter China
TAT is at the heart of its presence 'Thai Charm' Film Exhibition, An inspiring visual tour showcasing Thailand's rich cultural heritage, unique heritage and vibrant tourism experience.
through its lens 5 to do in Thailand Conceptually, the exhibition captures the essence of Thai hospitality and gives a glimpse of the country's diverse travel offerings.
The exhibition connects Thai culture with Chinese visitors, emphasizing mutual appreciation and inspiring travel plans. Visitors can explore everything from Thai cuisine and exciting activities to local crafts, hidden gems and unforgettable performances.
A variety of timeless traditions
TAT adds a vibrant cultural dimension to the Harbin Ice and Snow Festival 2025 with a series of live performances showcasing Thailand's diverse heritage.
Highlights include the celebration of Thai heritage through greetings, cuisine, and cultural practices; A beautiful Southern Thai dance featuring delicate movements and melodious music; And a lively central Thai performance is traditionally seen in the festival procession.
The showcase also featured a performance by the Isan tribes of the northeast that blended bamboo rhythms with elegant umbrella dances, a joyful depiction of mythical creatures symbolizing unity and happiness, and a grand display of cultural treasures from all regions of Thailand.
In addition to these events, TAT has planned a grand Chinese New Year celebration in Bangkok's Chinatown.
The celebration aims to deepen the relationship between the two countries and attract travelers to explore the whole of Thailand Amazing Thailand Grand Tourism and Sports Year 2025.