Tour operator Trafalgar recently shared insights into the year's top travel trends for Filipino travelers, along with its list of most sought-after destinations.
With a deeper understanding of evolving travel preferences, this report highlights how Filipinos are embracing new ways of exploring the world, underscored by a new appreciation for meaningful experiences.
According to Nick Lim, Asia CEO of The Travel Corporation: “Filipino travelers are increasingly prioritizing meaningful and enriching travel experiences. Whether it's savoring the charms of lesser-known cities, embarking on a solo journey or creating memories with the family, Trafalgar is committed to creating journeys that inspire and connect.”
New for 2025
Among the trends that Trafalgar is keeping an eye on for this year are the following:
slow travel Filipino travelers are increasingly taking time to immerse themselves in the culture and history of their destinations. Slow travel, which features longer stays, has seen a six percent increase in popularity among Filipinos who now opt for trips longer than 10 days.
Travel to local cities and secondary cities Beyond the lure of iconic metropolises, more Filipinos are turning their attention to off-the-beaten-path travel to less-explored cities. Destinations such as Matera in southern Italy and Normandy in France are gaining popularity.
solo travel The solo travel trend continues its upward trajectory as more Filipinos seek personal growth and solitude. Trafalgar sees continued growth in solo travelers with a five per cent increase in 2024 compared to 2023, as well as its steady annual growth from 2023, reflecting the appeal of personal exploration with the safety and structure of guided tours.
A multi-generational journey After 2024, family travel has seen a resurgence, with multi-generational trips gaining significant traction. Families are choosing to create lasting memories together while enjoying the benefits of shared care and connection This trend underscores the value of shared experiences that bridge generations.
Where are the Filipinos going this year?
TTC Insights reveals the five most sought-after destinations for Filipino travelers this year.
- spain From the vibrant streets of Barcelona to the historic attractions of Granada, Spain offers a rich tapestry of culture, cuisine and stunning architecture. Since Italy will be so crowded in 2025, why not head to nearby Spain for a mini pilgrimage trip? of Trafalgar 11 days Northern Spain tour? On this trip, you will trace the footsteps of pilgrims, witness breathtaking landscapes and timeless traditions.
- Egypt Home to ancient pyramids and the timeless Nile, Egypt combines history and adventure, making it a must-see destination. Take in all that Egypt has to offer with our tour director who is also an Egyptologist The best of 9 days in Trafalgar Egypt.
- Scandinavia With its breathtaking fjords, northern lights, and sustainable cities, Scandinavia promises a unique blend of natural beauty and modern innovation. Embark on one of Europe's most exciting train journeys 14 Day View of Trafalgar Scandinavia and its Fjords Or go on a once-in-a-lifetime aurora hunting experience 9d Scandinavian Northern Lights at Trafalgar.
- Switzerland Famous for its alpine landscapes, serene lakes and charming villages, Switzerland is a haven for nature lovers and adventure seekers alike. Join us Trafalgar in Switzerland is the best For a 9-day trip to Zurich, Zermatt, St. Moritz and Lucerne.
- France Outside of Paris, travelers can explore Bordeaux's wine region, Provence's lavender fields, Normandy's historic sites, and lesser-visited towns. 8 Days Treasures of Trafalgar, France including Normandy.