Smart Ring Maker superhuman Unveiled a trio of extra shiny high-tech trinkets at CES 2025 on Tuesday, adding a premium jewelery collection to its range of wellness wearables. It gave the ring line the brand name Rare, a neat verbal echo of the company's mainstream smart ring, Ring air.
The Indian startup is considering the new “luxury” smart rings to be a world first because, while smart rings are always jewelry, the components that wrap the tracking technology inside the rare rings are a cut above the norm: two models (or “pieces”) plated in 18K gold (London Bullion Market Sourced from association-approved refineries and hallmarked by the Bureau of Indian Standards, per Ultrahuman), while the third, silver-hued band is pt950 (95%) platinum.
Founder and CEO, Mohit Kumar confirmed to TechCrunch that the luxury line is a “completely new category” for the smart ring maker. It's not limited edition at the high end, as you can see with designer collaborations. Rather it's an ambitious attempt to push smart rings to new aspirational heights, naturally, with prices to match: the rare rings will retail for £1,500 to £1,800 (excluding local taxes).
That's in the region of $1,900 to $2,250 based on current exchange rates – considerably more than the $349 starting price of the Ultrahuman's Ring Air. Hence the “luxury” label.
Would consumers be willing to pay that much for such a dinky gadget? It remains to be seen, but the Apple Watch has already broken through when it comes to premium wearables. And Ultrahuman's smart rings don't require a subscription to access key tracking features such as their ring – You only have to splurge once.
smart jewelry
“We expect the ideal customer to be someone who not only prioritizes their health and well-being but also wants products that reflect their personal values and sophisticated design,” Kumar told TechCrunch. “Rare speaks to those who seek exclusivity and purpose in their choices. This is the start but there is more to come. Imagine the world's best jewelry designers expressing their art in a unique way through the best of technology.”
He said the company was inspired to gear things up by user requests to make the device more of a “valuable personal possession.”
“We have seen people use Ring Air for engagement proposals, gifts to their loved ones and many other social occasions. If you look at Ultrahuman's Instagram page, you'll see many stories of people pairing the ring with their favorite outfits or creating their favorite outfits with other things they like,” he said. “From an industry perspective, we see significant potential in the luxury smart ring segment. Pi, which is driven by the confluence of growing health awareness and luxury appeal.”
Sand and silicon
The first trio of rare rings is being styled as the “Desert Collection, N.” Each piece is apparently inspired by natural elements, as their names suggest: “Dune” is a gold-toned band; Then there's “Desert Rose” (pictured in close-up above), which is rose gold in color; and “Desert Snow,” a silver-toned platinum ring.
Apart from the use of premium metals, another notable design element is the brushed finish of the bands, which sport “finely crafted grooves”. Ultrahuman's marketing suggests that the effect achieved is both “smooth yet textured” to the touch, as well as possessing light-reflecting “crystalline” qualities as the wearer moves. (But note that there are no actual gems yet. Something for a future collection, perhaps?)
Beneath the surface bling, the rare trio packs the same tracking technology as the Ultrahuman's Ring Air — including photoplethysmography and 6-axis motion sensors — allowing them to serve up a host of metrics on the wearer's sleep, movement, heart rate (HR), heart rate, and more. heart rate variability (HRV), pressure, skin temperature and more. (For a deep dive into the Ultrahumans kit, read our 2023 Ring Air Review.)
There's an added benefit for Ring Rare users in the form of an “exclusive benefits suite” — including lifetime access to “UltraHumanX,” the company's coverage and benefits program. Rare owners also get complimentary access to all PowerPlugs — software add-ons that can dial in further customization — including current payments (e.g. Identifying AFib) and future launches.
availability
The Ring Rare will debut in Europe in the first quarter of 2025, starting with the UK and France. It will only be available at select premium retail locations. The first two retailers to stock the collection are luxury high-end department stores: Selfridges London, where the company's Ring Air is already in the range, and Printemps Paris.
Kumar also confirmed that it plans to expand availability to other markets after the launch, noting: “More locations like New York, Milan and India will be added.”
