Vietnam's flag-carrier Vietnam Airlines has topped Campaign Asia's list of Southeast Asia's Top 10 Travel Brands for 2025.
Vietnam Airlines received the overall best brand score of 76.05 percent, taking first place and a comfortable lead over its closest competitor, Philippine Airlines, which scored 63.15 percent.
The airline owes its top ranking to strong support in its domestic market, where it achieved the highest overall score for customer service and shopping experience, suggesting the national flag carrier is a firm favorite with Vietnamese customers.
Currently, the airline serves more than 70 destinations in 19 countries.
Who made the list?
As of press time, Campaign Asia's top 10 travel brands in Southeast Asia are as follows:
- Vietnam Airlines
- Philippine Airlines
- Thai Airways
- Thai AirAsia
- Garuda Indonesia
- Korea Aerospace Industries
- Malaysia Airlines
- Singapore Airlines
- Knock air
- Cebu Pacific
The ranking is based on Campaign's Top 50 Brands Endorsement List in Southeast Asia, developed in partnership with research firm Milieu Insight.
Brands were evaluated using attributes such as awareness, purchase frequency, quality, buying experience, customer service, loyalty, innovation, brand touchpoint (ease of use across all digital and offline interactions), and advocacy (degree of recommendation).