World Rainbow Hotels®, the world's only GDS-enabled LGBTQ+ global hotel consortia, saw a 37% year-over-year increase in membership, enabling new growth opportunities for inclusive travel.
Driven by strategic marketing initiatives, focused outreach efforts and strong partnerships within the LGBTQ+ community, World Rainbow Hotels'® growth underscores its position as a leading consortium for inclusive travel and its ability to create meaningful opportunities for hoteliers to connect with the vibrant LGBTQ+ market. .
In its 15th successful year, the specialist hotel consortia continues to see expansion in its top five markets – the US, UK, Germany, France and Spain – demonstrating its broad, international appeal. World Rainbow Hotels enables member properties committed to inclusion to create and promote safe and welcoming spaces for LGBTQ+ travelers. Through World Rainbow Hotels® GDS accreditation, diversity-driven marketing initiatives, access to 24,000 travel agencies and inclusion in the WRH Corporate Diversity Program, lodging businesses increase market presence and drive incremental revenue through World Rainbow Hotels®.
Leading LGBTQ+ destinations include New York, Madrid and Mykonos, where travelers can enjoy luxury stays at renowned hotels such as The Roxy Hotel and The TownHouse Mykonos. Tropical retreats like popular coastal hotspots like Tulum, Mexico and Sitges, Spain also stand out for their welcoming atmosphere and friendly community atmosphere. World Rainbow Hotels® proudly showcases exceptional LGBTQ+ friendly properties in these top destinations and the rest of the world, each chosen for their commitment to inclusion and their unique appeal.
“Making the hotel industry accessible and inclusive is a key driver for World Rainbow Hotels and our new partnerships from a variety of properties show that we are achieving our ambitions,” said Mark Lewis, CEO of HotelREZ Hotels & Resorts. “Newly signed properties at World Rainbow Hotels include boutique hotels, luxury resorts and travel service providers that prioritize inclusivity. We continue to seek partnerships with like-minded hotels and organizations that share our values of commitment to diversity and inclusion. We expect to see further growth in 2025 as we continue to refine our offerings to the LGBTQ+ traveler audience.”
World Rainbow Hotels® specializes in supporting LGBTQ+ travel by working with properties that offer curated travel experiences including pride events, wellness retreats and inclusive packages. Recent joining brands include Broadwick Soho, The Athenaeum Hotel & Residences, Strand Palace, Nobu Hotel London Portman Square as well as a new portfolio of properties in Central America.
Building on its recent success, World Rainbow Hotels® is expanding its footprint driving inclusivity through strategic global expansion across North America and Asia Pacific targeting key regions known for their vibrant LGBTQ+ tourism markets. The Consortium aims to improve its offering to meet evolving traveler expectations and build meaningful connections within the community.